October 6, 2020, Kuala Lumpur – Mercedes-Benz Malaysia Sdn Bhd, the official distributor of Mercedes-Benz vehicles in Malaysia, together with its dealer partner Hap Seng Star Sdn Bhd, has launched the first Autohaus with Luxury Lifestyle Boutique.
Hap Seng Star Kuala Lumpur Autohaus features exclusive Mercedes-Benz design collection, and accessories for customers and their Mercedes-Benz vehicles. The new brand presence reaffirms Mercedes-Benz’s commitment to lead a new era of retail experience and it strengthens the company’s customer-centric efforts in Malaysia by offering exclusive products to complement the exclusivity and luxury that the brand carries.
“The new Autohaus by Hap Seng Star reaffirms Mercedes-Benz Malaysia’s commitment to create a fascinating brand experience at every point in the customer journey. The new brand presence promises an authentic luxury experience with a modern touch.
“Our aim is to connect our customers not just with a car, but also a lifestyle experience that encourages a sense of joy, luxury and exclusivity,” said Mercedes-Benz Malaysia president and chief executive officer Dr Claus Weidner in a statement.
The Hap Seng Star Kuala Lumpur Autohaus is sitted on a 29,300 sq ft land, that spans across 3 floors and is managed by 20 personnel. The lifestyle experience includes the Mercedes-Benz Luxury accessories and collection boutique, private lounge, cafe, delivery bays that span over 2,000 sq. ft. and of course, display area to showcase the beautiful machines.
For the lifestyle experience, customers have a wide range of variety of collectables and products to suit their tastes. The boutique offers accessories like business and casual wear, sunglasses, elegant watches, belts, wallets, cufflinks and many more products.
Hap Seng has invested a total of over RM 300 million to date, for the improvement of its customers’ experience nationwide. For Hap Seng Star Kuala Lumpur Autohause alone, it cost an investment of RM 3.5 million.
Currently, Hap Seng has 11 Autohauses in Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Bukit Tinggi, Setia Alam, Melaka and Iskandar in Peninsular Malaysia. As for Sabah and Sarawak, Hap Seng has presents in Kuching, Miri and Kota Kinabalu.
“With this investment in the first new Mercedes-Benz Retail Brand presence in the heart of KL City Centre and the first Mercedes-Benz accessories and collection boutique in Malaysia, we aim to create the best experience for our customers throughout their ownership journey.
“Hap Seng Star embraces the Mercedes-Benz spirit of innovation, luxury and world-class service skills,” said Hap Seng Consolidated Bhd group chief executive officer and Hap Seng Group Automotive Division chief executive Harald Behrend.