Kia Aims To Be The Global Electric Vehicle Market Leader

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September 16, 2020, Seoul – Kia Motors Corporation has shared a glimpse of its global electric vehicle (EV) business strategy, with an early sketch of several of its future dedicated battery electric vehicles (BEVs).

Some of the details of Kia’s future EV product strategy were announced by its president and chief executive officer Ho Sung Song during an event at the brand’s Hwasung plant in Korea.

The Korean carmaker plans to establish a leadership position in the global EV market by responding to the fast-growing global consumer demand for EVs. The company will launch a diverse range of BEVs and partner with EV charging companies worldwide to achieve this.

“Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV. Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead.

“By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029,” said Ho in a statement.

Under its ‘Plan S’ strategy that was announced early this year, Kia plans to expand its BEV line-up to 11 models by 2025. Over the same period, the company is aiming for BEVs to account for 20 percent of the brand’s total vehicle sales in advanced markets, which includes Korea, North America and Europe. Seven dedicated BEVs in the sketch revealed that they target to launch by 2027.

The first of these BEVs, code-name CV, will be revealed in 2021 as the brand’s first dedicated BEV, destined for many regions globally, the new model will offer the same competitive product quality and eye-catching design as Kia’s other vehicles, with high-performance driving and recharging characteristics.

At the same time, Kia Motors also planned to expand its global after service infrastructure for EVs. On top of that, Kia aims to increase its number of dedicated EV work bays in Korea to 1,200 by 2030.

In other markets globally, the company will increase its number of EV work bays to 600 by end of this year, and more than 2,000 by 2023. The company also has plans to develop its own programmes to train EV maintenance professionals.

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