September 23, 2020, Kuala Lumpur – BMW Group Malaysia, the official distributor for BMW, BMW Motorrad, and MINI vehicles in Malaysia, has teased a new vehicle camouflaged in unique Malaysian designs.
Spot the uniquely designed camouflaged BMW vehicles by local businesses, volunteer groups and Non-Governmental Organisations (NGOs) and stand to win exclusive prizes.
A fleet of all-new BMW vehicles will take the streets of Kuala Lumpur over the next few weeks, making their first appearances. Each vehicle will be camouflaged in uniquely designed artwork by local businesses, volunteer groups and NGOs Komunity Tukang Jahit, Changgih Designs, INKAA and Kanoe who have been driving dynamic initiatives during the Covid-19 pandemic in Malaysia.
“Covid-19 challenges many of us to be out of our elements, but we at BMW also saw many individuals and businesses who have pivoted to thrive in such challenging times. We are inspired by them.
“Collaborating with emerging local businesses, we want to highlight their individual dynamic independent spirit, their sheer determination and resilience – all of which have allowed them to rise above the adversity and challenges ahead of us,” said its head of corporate communications Sashi Ambi in a statement.
Each local business designed an art piece which is unique to them. Catch sight of the fleet of the all-new BMW vehicles, and stay tuned to BMW Malaysia’s Facebook or Instagram to win exclusively designed BMW merchandise created in collaboration with Komuniti Tukang Jahit, Changgih Designs, INKAA and Kanoe.
One of the volunteer groups, Komuniti Tukang Jahit, a social enterprise that helps the B40 women community consisting of single women, single mothers, and OKU group, and stay-at-home mothers. They provide certified upskill training and job opportunities for home-based tailors to earn a sustainable income through sewing orders.
During the Movement Control Order, Komuniti Tukang Jahit joined forces with several local non-profit organisations to help overcome the shortage of face mask for front-liners, the marginalised and underprivileged communities.
Komuniti Tukang Jahit also taught its community of home-based tailors to sew washable, reuseable, and practical face masks through online training and tutorials.
The exclusive art piece designed for BMW Malaysia is inspired by Kak Azie, a founding member and seamtress with Komuniti Tukang Jahit for almost two years. The design reflects the heart of all strong women and mothers fighting for a better life, especially in these challenging times. The woman with face mask represents empowerment, while the tigress and her cub are embodiment of a mother’s love, with the batik design which intertwines with the hibiscus to remind us of what a beauty Malaysia is.
This is one of the few designs available art pieces camouflaged. At press time, we do not know what are the new models that were featured, or how it looked like, but one thing for sure, they are for sure interesting.