September 23, 2020, Kuala Lumpur – Volkswagen Passenger Cars Malaysia, the official distributor of Volkswagen vehicles in Malaysia, has collaborated with Wei-Ling Gallery to offer collectors and art enthusiasts the opportunity to own scale models of the Arteon.
This scale model Volkswagen Arteon, is no ordinary scale model. It has been transformed by 13 talented Malaysian artists, into unique sculptures.
The art pieces will be sold through auction and proceeds from the auction will be channelled to the Breast Cancer Welfare Association (BCWA). The Arteon is Volkswagen’s flagship model that offers the perfect combination of avant-garde design with dynamic handling.
“Its name is a reflection of its appearance – ‘Art’ describes the fastback’s harmonious lines and emotionality, while ‘eon’ identifies it as a premium Volkswagen.” said Volkswagen in a statement.
The Arteon is visually breath-taking from all angles, it also represented a turning point for the brand as the first of a new generation of Volkswagen models that are evocative in design and emotionally appealing.
It seems befitting then that the Arteon project is an extension of the recent ’18@8 Turning Points’ exhibition by Wei-Ling Gallery. The exhibition was curated with this idea in mind and explores the 13 artists’ pasts through different philosophical, technical and aesthetic approaches, in the form of thought-provoking art pieces that reflected on this ideology.
The 13 artists who participated in this project includes Anurendra Jegadeva and Ivan Lam who represented Malaysia at the 58th Venice Art Biennale, Hamidi Hadi, Yau Bee Ling, Chow Chun Wei, Cheng Yen Pheng, Chin Kong Yee, Cheong Kiet Cheng, Cheong Kim Chiew, Chen Wei Meng, Rajinder Singh, Sean Lean and Wong Chee Meng.
“As a group, Volkswagen continues to promote worldwide support for arts and culture, and we have had collaborations in the past with local talents. Wei-Ling is a household name in the art fraternity here and abroad, and we are thrilled not only to be supporting this effort to deepen people’s understanding to the influence of art in our lives with our latest product, but also be doing our part for a good cause in conjunction with Breast Cancer Awareness Month.
“The Arteon is a masterpiece on wheels, and this message really has been translated in every art piece. The dedication of these artists and the thought process that has gone through transforming the scale models into such amazing pieces of art, each with their own narrative, is nothing short of inspiring,” said Volkswagen Passenger Cars Malaysia managing director Erik Winter.
Founder and Gallery Director Lim Wei-Ling echoes Erik’s statement, “It is indeed heartening and encouraging to see that Volkswagen is so supportive of the arts both internationally and on a local level. In a country like Malaysia where exposure to the arts is limited, it is through initiatives and collaborations like these that we are able to create more observers of our times – documenting, capturing and enshrining the times through which they live, within their works.
“Each work of art created for the ‘Turning Points’ exhibition has been a personal reflection by the 13 Malaysian artists involved in this project. The stories encased within the works are inspiring, cathartic and moving. In collaborating with the Arteon, these artists have individually created a unique art car that is and will be highly collectible, as they are ‘on-of-their-kind’ in the world.
“We are honoured and delighted to be working with Volkswagen on the auction of these Arteon art cars to raise both awareness and funds for BCWA,”
All 13 Arteon sculptures will be available for online viewing and bidding at www.arteonartcar.com or at Wei-Ling Contemporary at The Gardens Mall via appointment by calling 03-2282 8323. Bidding closes on October, 1, 2020, 5:00 pm.
The Volkswagen Arteon R-Line is priced at RM 225,490 and it is covered by a 3 years free maintenance, 5 years unlimited mileage warranty and 5 years roadside assistance.
With the on-going sales tax exemption, the retail price of the Arteon R-Line is RM 200,043.28 until end of this year.