September 15, 2020, Tanjung Malim – Proton Holdings Bhd, the second largest national carmaker in Malaysia, has rolled out the most anticipated Proton X50 from Tanjung Malim production line.
Its Tanjung Malim plant has just recently completed its RM 1.2 billion extension in 2019. The Proton X50 is the second all-new product to result from the partnership between Proton and Geely. Built on the group’s B-segment Modular Architecture (BMA) platform that underpins products from Geely and Volvo, the model will feature turbocharged engines, a seven-speed DCT gearbox as well as the next generation of advanced driver assist systems.
As a locally-assembled vehicle, producing the X50 at Tanjung Malim will benefit Malaysia’s automotive vendor community, with purchase intent expected to amount to at least RM 1.8 billion annually. With another RM 1 billion in parts purchases for the Proton X70, the combined annual contribution to the automotive vendors by Proton’s two SUV will be in the region of RM 2.8 billion.
Proton expects to continue its trajectory of growth with the addition of this model. As of August 2020, the company is the only automotive brand ahead of its sales volume from the previous year as the industry comes to grips with lower sales caused by the Covid-19 pandemic.
“As a company that manufactures locally, Proton’s growth means more money is injected into Malaysia’s automotive vendor ecosystem leading to more jobs and wealth creation. This is vital at a time when Covid-19 has significantly hit Malaysia’s economy,” said its chairman Datuk Seri Syed Faisal Albar in a statement.
Proton started to accept bookings for the X50 today, September 16, 2020, with a booking fee of RM 500.
Customer preview sessions will be held at four separate locations beginning September 19, 2020, and it will be closed-door events.
Proton also announced a contest for all Malaysian to vote for a slogan for its new SUV. For more details, please visit the company’s official website.