August 21, 2020, Proton Holdings Bhd, the second largest national carmaker in Malaysia, has successfully exported its first batch of cars to Kenya.
The shipment, consisting of 30 units of Proton Saga, were shipped as Completely Knocked Down (CKD) kits and will be assembled by Simba Corporation, a diversified conglomerate with a long history of sales and assembly experience in the automotive industry.
Proton’s decision to export the Saga in a CKD format was made following close consultation with its Kenyan partner. Aside from attracting lower taxes by being locally-assembled, CKD units will help to spur development in Kenya’s automotive manufacturing industry.
“While strengthening Proton’s domestic position is critical to truly be acknowledged as an international carmaker, we need to see our products in places as diverse as Bangkok, Islamabad, Cairo and now Nairobi.
“On a national level, this will also increase the value of trade between Malaysia and Kenya and help to contribute to the creation of jobs in Kenya’s automotive industry,” said its deputy chief executive officer Datuk Radzaif Mohamed in a statement.
A ceremonial flag-off ceremony was held with the guest of honour, the Kenyan High Commissioner for Malaysia, His Excellency Francis N Muhoro to grace the event.
Muhoro explained how his country has a look East policy and wishes for more Malaysian companies like Proton to discover the investment opportunities in Kenya.
“Malaysia and Kenya share many similarities, from a colonial past to our efforts in developing our nations. Proton’s entry into the country is not just as an entry into a market of 51 million people but it is also gateway to a potential market of 1.3 billion inhabiting the African continent. Therefore, I am hopeful this will be just the start of more trade between our two nations,” Muhoro said.