May 13, 2020, Kuala Lumpur – Volkswagen Passenger Cars Malaysia, has introduced the ‘New Volkswagen’ brand design in Malaysia.
Built on the ‘Vibrant Power’ ethos, the ‘New Volkswagen’ is a representation of the brand’s fresh new vision and new attitude.
With a strong focus on digital application and human elements, the new visual language is different from the presented by Volkswagen previously. All visuals are bolder and more colourful, incorporating a vibrancy that is translated to the way the brand is communicated. This also applies to the new brand symbols such as pictograms, typography, colours or layout guidelines.
The new Volkswagen logo, which is more modern and simpler, has reduced its essential elements, as well as presented as a design that is flat and two-dimentional, with more digitally adaptable. In place of its iconic brand claim, Volkswagen for the first time ever has a sound logo represented by a female voice.
“We have always been digital first here in Malaysia, having pioneered numerous ground-breaking initiatives, from selling our cars on ecommerce sites to launching our digital showroom. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. The principles of people first, new attitude, and digital first will shape our future direction in better reaching out and creating a new Volkswagen experience for our customers,” said its managing director Erik Winter in a statement.
The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns, involving over 171 markets and 10,000 dealerships. In Malaysia, a total of 21 dealerships will be revamped externally and internally in stages, over the course of the next months.
Its website and social media channels have been revamped in line with the new brand design. The website now features a simpler user navigation and accessibility for both desktop and mobile, with comprehensive information on the model range, sales and aftersales offerings, test drive bookings, dealer network information, and a stories and newsroom section.
Please visit to www.volkswagen.com.my to view the new website.
Below is the launch video and the new Volkswagen sound logo.