April 24, 2020, Kuala Lumpur – BMW Group Malaysia, the official distributor of BMW and MINI vehicles in Malaysia, has launched two new online platforms, the BMW Shop Online and BMW Engage, to provide full premium ownership online experience for their customers in Malaysia.
The company also introduced the Unplug & Play campaign, with more online-exclusive offers for the BMW 530e Sport and BMW 530e M Sport.
“We are pleased to introduce our new digital touch points, BMW Shop Online and BMW Engage to continue providing a seamless ownership experience for our customers during this period. Though we are not all able to physically serve our customers a tour dealership at the moment, we hope that they will find joy in our digital world, and later, joy in a new era of mobility when the MCO is lifted-one that embodies not only Sheer Driving Pleasure but also the highest levels of responsibility.
“Joy Electrified by i division will lead our next steps in shaping the future of mobility for Malaysia. This campaign kicked off with Unplug & Play as a way to increase the uptake of electrified vehicles in the country and today, we are pleased to be able to extend that offer for all our customers with online-exclusive campaigns for the BMW 530e Sport and BMW 530e M Sport,” said its managing director Harald Hoelzl in a statement.
BMW Shop Online is a fully digital platform that enables seamless digital showroom experience from the comfort of your home. Beginning with the BMW 530e M Sport and the BMW 530e Sport, the platform will unveils the all-new BMW X6 and the all-new BMW 8 Series Gran Coupe, before the full portfolio of every BMW model is made available.
As for the BMW Engage, it is a first-of-its-kind online financing platform introduced by BMW Credit (Malaysia) Sdn Bhd. It further complements the BMW Shop Online customer journey as it provides a contactless experience, enabling customers the flexibility to apply and get pre-approval for their financing from the comfort of their home via a simple and seamless application process.
Meanwhile, the ‘Unplug & Play’ online exclusives for the BMW 530e can also be found on BMW Shop Online with attractive cash rebates from RM 10,000 to RM 20,000 for the BMW 530e Sport and BMW 530e M Sport respectively. There’s an interest rate of 0% for both models and be in the running to drive home the all-new BMW i8 Coupe.
At the same time, new owners can look forward to receive a BMW i Wallbox when they book the BMW 530e Sport online. Additionally, online booking of both models equips new owners with the BMW ChargeNow card, that grants straightforward access to partner charging stations like the ChargeEV facilities.
With the BMW ChargeNow service, customers can enjoy 24/7 support and access to all charging locations in ChargeEV”s growing network of more than 270 charging facilities nationwide.
Concurrently, new owners of the BMW 530e M Sport will receive the BMW i AC Fast Charging Cable. The online-exclusive offer is available from now until June 30, 2020.
Customers can now make bookings for the BMW 530e Sport and BMW 530e M Sport at RM 1,000 via the BMW Shop Online at http://shop.bmw.com.my/. To get financing pre-approval before shopping, customers can visit BMW Engage via https://www.bmwfs.my/.