Peugeot 208 & 2008 Bagged The Red Dot ‘Product Design’ Award

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March 30, 2020,  Rüsselsheim am Main, Germany – The new Peugeot 208 and 2008 models have won the 2020 Red Dot Award in the ‘Product Design’ category.

Both models impressed the international jury with their sporty interior designs and outstanding workmanship.

This is the sixth times the French automotive manufacturer won the design award.

“We are proud to received the coveted Red Dot design award in the ‘Product Design’ category for two of our new models. This provides further proof that we are on exactly the right track with our design DNA,” said Peugeot Germany managing director Haico van der Luyt in a statement.

With its striking exterior design, the new Peugeot 208 reflects the brand’s elevated positioning. This also impressed the jury of experts; the new model has elongated, clear lines and a sporty look. 

The model’s interior also features a digital 3D instrument cluster. It is available as a standard feature from the Allure equipment line upwards and forms part of the Peugeot 3D i-Cockpit, which also comprises of a sporty, flattened multifunction steering wheel and a 10-inch touchscreen.

Meanwhile, the new Peugeot 2008 impressed the jury with its vertical LED front daytime running lights, which define the new design language. They lend the vehicle a sabre-toothed look, with a high level of brand recognition. 

The multifaceted profile of the new sports utility vehicle features triangular lines. It ensures that the design remains consistently vibrant from the front to the rear. The rear boasts a horizontal, gloss-black band that integrates the LED rear lights in the shape of three claws.

At the same time, there are many fine details inside the new Peugeot 2008, which includes the high quality decorative stitching, ambient LED lighting which is available from the GT Line equipment line, and premium materials such as Alcantara (also available in the GT equipment line).

Full-electric versions of the new Peugeot 208 and 2008 are also available. Subtle and exclusive design elements set the new Peugeot e-208 and the new Peugeot e-2008 apart from the combustion-engine version: the radiator grille matches the chassis colour and the Lion emblem changes colour depending on where are you standing.

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