February 25, 2020, Goodwood – Rolls-Royce Motor Cars, a wholly-owned subsidiary of the BMW group and a completely separate company from Rolls-Royce plc, has launched an application – Whispers, exclusively for its clients across the globe.
“It is with pleasure that today we introduce the world an application named Whispers; an innovative, digital house of Rolls-Royce, conceived and deployed over two years ago.
“Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients.
“It offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community,” said Rolls-Royce Motor Cars chief executive officer Torsten Müller-Ötvös in a statement.
Whispers is the most exclusive Members’ Club in the world, as the membership is limited to owners of a new Rolls-Royce motor car.
Rolls-Royce patrons are a unique subset of society that includes entrepreneurs, visionaries, heads of state, royalty, founders, and the brightest stars of the entertainment industry. These clients are global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money.
These individuals have highly mobile international lifestyles and they have been seeking a means to have more regular personal involvement with the marque – more experiences, more access, and more immersion in the luxury world open to Rolls-Royce as the world’s leading luxury brand.
“Of course, these individual have existing access to concierge services, personal shoppers and consultants to support various aspects of their lives, but they wanted something different from Rolls-Royce – something above and beyond,” the ultra luxury carmaker said.
Whispers acts as an entrepot to a world that Rolls-Royce intimately and uniquely understands-a digital gateway to a curated world of luxury. Like-minded individuals, they sought to unlock the inimitable treasures that abound within the global Rolls-Royce community and wanted to share their interest, their tastes, their products and collections and their thinking amongst each other.
The application is fully deployed in the United Kingdom, Europe, the Middle East and the United States, with large numbers of Rolls-Royce clients already enjoying the benefits of belonging to this exclusive group of exceptional achievers.
“Whispers provides Rolls-Royce clients access to transformative, inspiring and entertaining experiences. From backstage-access at the Grammys, front-row seats at Fashion Week, walking the red carpet at the Academy Awards, VIP previews of Art Basel, to meeting artists at Coachella, players at Wimbledon or athletes at the Olympics, it unlocks a world of exclusive access,” it said.
This application draws together many of the world’s most affluent and interesting people. Private, curated, inspiring and lovely, truly the most exclusive Members Club in the world.