March 2, 2020, Geneva – The new Peugeot 208 was named the 2020 Car of the Year by a panel of judges that made up of 60 European automotive journalists.
Its engine range; electric, petrol or diesel powertrains provide customers with ‘the power of choice’, its bold design and its technologies onboard were highlighted by the panel.
It is also the first Peugeot ‘2 series’ to be awarded this most prestigious prize and it is the sixth Peugeot to be named ‘Car of the Year.
The new Peugeot 208 is available with either an electric engine or an internal combustion engine. Some of the features include the DNA of the brand with the 3-claw LED front headlights, Peugeot i-Cockpit, and also the improved safety.
Nearly 110,000 customers have ordered the new Peugeot 208 since its launched in Europe in October, with 15 percent of the mix are electric version. In France, the new Peugeot 208 leads the registration rankings of the PC market at the end of February 2020.
“I am particularly proud that the new Peugeot 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the brand and the groupe PSA.
“It is the first time that a Peugeot ‘2 series’ has triumphed! By the way, three Peugeot “Cars of the Year’ are currently on road with the 3008 and 308 alongside the 208. The COTY 2020 legitmates the brand’s ‘power of choice’ strategy.” said Peugeot brand chief executive officer Jean-Philippe Imparato in a statement.
Peugeot enters the ‘top 3’ of the brands with the most awards in the Car of the Year history, with six trophies. The new Peugeot 208, named Car of the Year 2020, followed by the SUV 3008 in 2017 the compact hatch 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.
So far, the new Peugeot 208 has won a total of 13 international awards.
Founded in 1964, the Car of the Year award is the most coveted. The panel of judges comprises 60 automotive expert journalists from 23 European countries. It is also the longest running and most renowned European prize. The winner is announced every year at the Geneva International Motor Show.