January 13, 2020, Subang Jaya – National carmaker Proton Holdings Bhd announced that Brunei Darussalam has became the first export market for its new Proton Iriz, Proton Saga and Proton Persona models, as part of its overall strategy to boost its export sales.
The carmaker saw sales volume grew by 55.7 percent to 100,821 units in 2019, which resulted in capturing the second largest market share in the country.
Although Proton’s 2019 performance outpaced many of its rivals, the company’s CEO Dr. Li Chunrong believes that a key ingredient of a successful Asian carmaker is to have a strong export presence.
“The export market will play an increasingly important role in growing Proton’s annual sales,” he said in a statement on January 13.
He shares that the company took into account of the needs of markets outside of Malaysia when the company updated its Proton Iriz, Persona, Exora and Saga last year.
“Three of those cars are now available in Brunei. It is a good start to 2020 but as the year progresses, we will be looking to export our cars to more countries,” said Li.