January 7, 2020, Goodwood, United Kingdom – Rolls-Royce Motor Cars, a wholly-owned subsidiary of BMW Group and a completely separate company from the manufacturer and aircraft engines, as well as propulsion systems – Rolls-Royce plc, has achieved the highest sales in the marque’s 116-year history in 2019, by delivering a total of 5,152 cars globally.
The record breaking sales reflected a growth of 25 percent on its previous highest record set in 2018 with 4,107 units sold, mainly driven by the company’s ultra luxurious sports utility vehicle (SUV) – Cullinan. It is also the marque’s fastest post-launch sales growth and the largest advance order book of any Rolls-Royce model in history.
“This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive.
“We are pleased and proud to have delivered growth of 25 percent in 2019. Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilise in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world, as well as our dedicated global dealer network,” said its chief executive officer Torsten Müller-Ötvös in a statement.
Rolls-Royces Motor Cars reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales included Russia, Singapore, Japan, Australia, Qatar and Korea.
In 2019, the company’s vehicles were sold in more than 50 countries worldwide through a global network of 135 dealerships. As part of its commitment to long-term sustainable growth, Rolls-Royce announced two new dealerships during 2019 – Rolls-Royce Motor Cars Brisbane and Rolls-Royce Motor Cars Shanghai Pudong.
Development of the new Rolls-Royce Motor Cars flagship dealership in Berkeley Street, London, will be more than twice the size of the previous location – is underway and is due to launch later in the year.
The Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continue to dominate their respective sectors with strong demands experienced for all three models during the year. 2019 also marked the end of the Ghost production after 11 years of success and the successor is due for launch in mid-2020, with market availability from fourth quarter onwards.
At the same time, the global demand for Rolls-Royce Bespoke has reached a new peak in 2019. The highly talented creative designers, engineers and craftspeople has fulfilled unprecedented levels of customer requests for Bespoke personalisation and delivering on beautiful individual commissions such as the Rose Phantom.
Among the year’s highlights was the Zenith Collector’s Edition of Rolls-Royce Ghost, Wraith Eagle VIII, and the Tranquility Phantom.
“There is no other company like Rolls-Royce Motor Cars: we are all conscious of what a privilege it is to design, build and deliver the best car in the world for our customers. Personally, I continue to feel honoured and humbled to have led this company for the past decade,” Müller-Ötvös said.