November 7, 2019, Goodwood – Rolls-Royce Motor Cars has announced the completion of its Black Badge family with the addition of Cullinan.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who takes risks, break rules and build success on their own terms,” said its chief executive officer Torsten Müller-Ötvös in a statement.
Müller-Ötvös added that before the Black Badge was launched in 2016, the idea of creating a product that is highly dynamic and willfully rebellious in aesthetic has caused a great deal of internal debate.
“Once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market.
“In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan,” Müller-Ötvös said.
While Rolls-Royce’s clients are able to draw on the marque’s 44,000 ‘ready to wear’ paint options or commission an entirely individual Bespoke hue, it is anticipated that many will opt for Black Badge’s signature Black.
Multiple layers of paint and lacquer are meticulously applied and hand-polished 10 times at the Home of Rolls-Royce in Goodwood, West Susssex, representing the most comprehensive surface finish process ever applied on a solid paint colour. The depth and intensity of Black Badge Cullinan’s coachwork serves as the perfect canvas upon which to throw a contrasting hand-painted Coachline into stark relief.
The Spirit of Ecstasy mascot, which has taken many forms throughout the marque’s history is presented in high gloss black chrome. For the first time, this finish extends onto its mounting plate, creating the darkest Black Badge yet. The ‘Double R’ badge on the front, flanks and aft invert to become silver-on-black, while chrome surfaces such as the front grille surround, side frame finishers, boot handle, boot trim, lower air inlet finisher and exhaust pipes are darkened.
While they appear black, the vertical grille bars remained polished, reflecting the blackened surfaces that surround them to add a frisson of movement that hints at the motor car’s dynamic intent. The overall effect artfully simplifies and enlarges the motor car’s exterior design graphics, emphasising its imposing proportions and confident stance.
This is further amplified by the all-new 22-inch forged ally wheels designed in the Black Badge house style, reserved exclusively for Black Badge Cullinan. The gloss black and polished design also creates the perfect stage for the marque’s first ever coloured brake caliper. The high gloss Red paint has been specifically developed to withstand the rigours of elevated temperatures generated by the motor car’s uprated braking system while still offering a perfectly smooth finish befitting of Rolls-Royce.
Inspired by masterpieces of urban architecture, a naked-weave carbon-fibre finish has been developed to create highly accurate repeating geometrical shapes that produce a powerful three-dimensional effect.
Each leaf of the Technical Carbon is finished with six coats of lacquer before being left to cure for 72 hours, then hand-polished to Rolls-Royce’s hallmark mirror finish. This process takes 21 days and is only deemed complete once every piece is inspected by a craftsperson to ensure complete reflective uniformity across each of the 23 pieces within the car.
The Starlight Headliner is also available in the Black Badge Cullinan. It intensifies the cabin’s ambiance by casting a low light over the lavish fine Black leather seats, handwoven with 1,344 fibre optic lights, reflecting the sky at night and incorporates eight brilliant white shooting stars that dart at random predominantly over the front occupants.
Reflecting the marque’s Bespoke philosophy, Black Badge Cullinan benefits from a near-infinitely configurable interior colour palette. Black Badge clients often use interior space as a stage to create dramatic high contrast colourways, so for Cullinan Rolls-Royce’s Colour and Trim designers created a bold new leather colour, Forge Yellow, to offer as part of the brand’s curated collection.
As with all leather colours, this can be commissioned for the motor car’s Viewing Suite or incorporated into the design of a highly Bespoke Recreation Module tailored to the client’s exact specification.
The Black Badge Cullinan shares the same Architecture of Luxury – all aluminium architecture that debuted with Phantom. The sub-structure not only delivers extraordinary body stiffness but its flexibility and scalability allowed Cullinan to be fitted with the all-wheel drive and four-wheel steering system.
Powered by the 6.75-litre twin-turbocharged V12 engine mated to the ZF 8-speed automatic transmission, that produces 592 hp and 900 Nm of toque. The exhaust system has been improved to announce its arrival with a deep, authoritative sound.
The Black Badge Cullinan is priced from RM 1.8 million excluding government duties and taxes. Each Black Badge Cullinan is Bespoke and its actual pricing is dependent on customer’s specification.