October 11, 2019, Europe – Cars were once simply a means of transportation, they will ultimately become personal living spaces, customised to meet the customer’s needs and individualised to fulfill our desires.
Though in its early stages, self-driving technology is becoming increasingly common and could radically transform the way we get from A to B. Autonomous driving will transform the look and feel of our vehicles and make journey far more convenient.
Customers’ mindset are constantly changing and switching their focus to the sharing economy, as well as the hassle-free mobility solutions. Therefore, the automotive industry must adapt accordingly. Brands like Hyundai are not meant to be simply car manufacturers, but should also transition into service providers who provide holistic solutions to what individual customers need.
The Hyundai IONIQ is already a world-first, as it offers drivers a choice of three electrified powertrains in one body type. Currently, Hyundai is using it to test the Level 4 autonomous driving technology on European roads. Different cars are capable of various levels of self-driving on a scale of 0-5:-
- Level 0 – All major system are controlled by humans
- Level 1 – Certain system, for example cruise control or automatic braking, can be controlled by the car
- Level 2 – At least two simultaneous automated functions such as acceleration and steering are offered by the vehicle. However, humans are required to ensure safe operations
- Level 3 – The car is able to manage safety functions under certain conditions, but the driver is expected to take over when alerted
- Level 4 – The car is fully autonomous in some driving scenarios, though not all. This level can be referred to as highly automated
- Level 5 – The car is completely autonomous in every situation
Autonomous driving technology offers more benefits to drivers when it is integrated with the needed infrastructures. Intelligent traffic lights, for example, can communicate with autonomous cars. This has the potential to make roads safer and ease congestion.
The goal of the autonomous IONIQ research vehicle is to keep self-driving systems as simple as possible. This has been accomplished by using the production car’s Smart Cruise Control’s forward-facing radar, blind-spot detection radars in the corner of the vehicle and land keeping assist camera, which are integrated with LiDAR (Light Detection and Ranging) technology.
Hyundai is one of the few companies who have already started development of Level 4 autonomous driving in the C-segment. In years to come, Hyundai Motor Group will further invest to accelerate their development.
With the investment in Aurora, this will strengthen the strategic partnership formed between the companies in 2018, under which Hyundai, Kia and Aurora have been collaborating on self-driving technologies on Hyundai’s flagship fuel cell vehicle, NEXO. The companies have agreed to expand research to a wide range of models and to build an optimal platform for Hyundai and Kia’s autonomous vehicles.
“With the Level 4 autonomous IONIQ research vehicle, we are already thinking one step ahead by looking at how the car industry, technology and infrastructure have to change in order to be fit for future mobility. Hyundai will continue to invest in autonomous driving technologies to speed up their development,” said Hyundai Motor Europe vice president of marketing and product Andreas-Christoph Hofmann in a statement.